Selling is the same for any industry. The difference is how easy a person can justify what you are offering with the budget and emotional capital it will take to purchase it. In my example below we are working with a local Art Studio located in Kigali Rwanda. The number one thing to understand about what you are offering is what is your unique selling proposition (http://12345679006.com/usp-and-creative-destruction/). With art that is easy. They are appealing to the inner senses of a person’s soul. What connects with them. This is not so easy to do with commodity items like food that all look the same but every organization needs to find their USP before they try to go out onto the showroom floor and help their clients to part with their hard earned cash.
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