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Beachhead Marketing – Take a stand and own it.

Beachhead Marketing – Take a stand and own it.

Beachhead marketing – focus on what you can own. Most organizations, non-profits and those in small companies often find that they are populated with people who are not really strong marketers. The team that a marketing executive reports to internally or the “volunteers” throughout and outside the organization usually have a hard time with understanding what it takes to find…

Trust Networks

Trust Networks

A trust network is a way to build a following using social media. As an organization you have fans, super fans, detractors and people who have never heard of you.  Using the concept of the “Network Effect” of social media an organization can increase their reach, put forth their propositions and grow their following and minimize or reduce the number…

The Art of Selling Art

The Art of Selling Art

Selling is the same for any industry. The difference is how easy a person can justify what you are offering with the budget and emotional capital it will take to purchase it. In my example below we are working with a local Art Studio located in Kigali Rwanda. The number one thing to understand about what you are offering is…

Venture Capital Pro Check List

Venture Capital Pro Check List

Guest Blog: Gary Ritner Founder Puget Sound Venture Club, Seattle WA. When you are pitching a pro like Gary you have to take into account their time.  They are also using the few minutes you will have to sum up a few things about you… usually the meeting is over in 4 or 5 minutes unless you have some really…

Get Started… Viable Product and Lean Startup Concepts

Eric Ries has been preaching these concepts for many years If you haven’t seen his presentation at Stanford you can watch it here. Eric Ries Entrepreneur Eric Ries is a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, a new-business strategy which directs startup companies to allocate their resources as efficiently as possible. ~ source: Wikipedia…

Fear of opening new store for Mailchimp

Meg, Been a long time customer of mailchimp… not many people remember getting the t-shirt back when they launched… still have mine. Fear. Starting companies is about doing the unknown. Fear is a factor of possible consequences of unknown things happening to you. Take a deep breath. List your fears. How REALLY important are they compared to the big picture.…

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